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TRU Organic Vodka

TRU is an uncompromising union of nature and craft. We marry organic American wheat, pure water and whole, hand-processed ingredients to produce ideal building blocks for the PERFECT COCKTAIL.

DID YOU KNOW?

It takes 23 square feet of land to grow enough wheat for one bottle of TRU vodka.

TRU Organic GIN

TRU is an uncompromising union of nature and craft. We marry organic American wheat, pure water and whole, hand-processed ingredients to produce ideal building blocks for the PERFECT COCKTAIL.

DID YOU KNOW?

Doctors first made gin as stomach medicine throughout Europe in the 1500s. (We borrowed the same technique to make our gin, which takes a full two months to mature.)

IXÁ ORGANIC TEQUILA

The ancient Maya believed in magic water and so do we. We make IXÁ with fully matured agave plants and traditional techniques which are becoming increasingly rare -- like slow, clay oven steaming, and fermenting & distilling with agave fibers. All this to produce a tequila worthy of the gods.

DID YOU KNOW?

The original tequila makers relied on donkeys to bring agave piñas from the field to the distillery and to pull the heavy round stones to crush the cooked agave.

CRUSOE Organic Rum

Inspired by the legendary Robinson CRUSOE, we make our mellow, modern rum with the best ingredients and the simplest methods. We start with organic molasses and sugarcane - the richest and most flavorful. To retain as much flavor as possible, we borrowed a technique from our neighboring California wine makers (micro oxygenation). The results taste like no other rum made and help you craft exceptional rum cocktails like daiquiris and mojitos.

DID YOU KNOW?

Traditionally, Caribbean silver rum is aged in wooden barrels and then charcoal filtered to strip away its wood flavor and color (along with most of its innature flavor). We broke with this tradition to make CRUSOE!

FRUITLAB HIBISCUS LIQUEUR

FRUITLAB liqueurs add depth and body to cocktails by bringing the flavor of whole fruits, flowers and real cane sugar to your glass. These liqueurs are bright and flavorful by design and contain a third less sugar than most.

DID YOU KNOW?

Hibiscus, oranges and jasmine grow wild throughout Southern California.

BAR KEEP Organic Bitters

BAR KEEP aromatic bitters are a unique collaboration between GreenBar Collective and some of the most talented bartenders in the U.S. This collection represents the return of a lost craft in bartending, adding complexity and the finishing touch to many drinks.

DID YOU KNOW?

Bitters were originally all medicines...until the old timey bartenders got a hold them!

recent
announcements

6/3/2011

Saveur

Friday Cocktails: Jasmine Spritzer
6/2/2011

Serious Eats

The Best and Worst New Drinks from the International Wine, Spirits and Beer Event
5/3/2011

About.com

IXÁ Silver Tequila
5/2/2011

Nightclub & Bar Magazine

Incorporating Organic, Sustainable and Local Into the Drink Menu
4/28/2011

Vegas SEVEN

Flora Fresca Cocktail [video]
4/21/2011

Vegas SEVEN

We’re Seeing Green
4/16/2011

CNN

Better spirits for a better planet [video]
4/13/2011

City's Best (LOS ANGELES)

Organic spirits grow nationally from a single relationship
12/30/2010

NPR/KPCC

Organic spirits grow nationally from a single relationship
11/1/2010

Nightclub & Bar Magazine

Wyndham Hotels & Resorts Goes Green (with surprising results)
7/1/2010

Wine Enthusiast

CRUSOE Spice Rum named among Top 10 American Spirits
3/26/2010

Tasting Table

Drink Responsibly (CRUSOE rums)
3/3/2010

LA Weekly

Spirits Make Your Own Desert Island
11/25/2009

FitSugar

If You're Drinking This Holiday Season, Go Green
11/25/2009

A Conscious Feast

Thanksgiving Cocktails
11/12/2009

Cheers!

Greening the Menu
11/12/2009

AOL Digital City

America's Best Distilleries Make Booze an Art Form
10/26/2009

Tasting Table

Drink Responsibly
9/22/2009

The Times-Picayune

TRU Vodka raises money for Lake Pontchartrain lighthouse
6/24/2009

The Alternative Consumer

TRU Organic Vodka - a truly green spirit
6/20/2009

Men's Journal

Organic Spirits Step Up
5/30/2009

Salt Lake Magazine

Morning after post: thoughts about TRU gin
5/12/2009

LA Weekly

Lavender on the lips -- cookies to martinis
4/29/2009

Fortune Small Business

Good libations -- A piece-by-piece look at what goes into a bottle of "the world's most carbon-negative product"
4/28/2009

Forbes

Cocktails Go Green
4/22/2009

Nation's Restaurant News

Organic alcoholic beverages crop up on drink lists
4/22/2009

Mother Nature News

Drink cocktails to plant trees
4/18/2009

Newsweek

Cocktails with a Green Twist
4/14/2009

Planet Green

Toast to Earth Day with an Organic Cocktail
3/31/2009

AOL Digital City

Drinking Green: Organic Alcohol Making the Grade
3/31/2009

944

TRUe Story
3/24/2009

Fast Company

Offset Your Carbon Footprint With A Cocktail
3/24/2009

Brandweek

It's TRU, an Organic Spirits Company Exists
3/12/2009

Las Vegas Weekly

The "C" Spot cocktail
3/10/2009

CBS/KCAL TV

Have a drink, save the planet
2/17/2009

New Times

Eco-friendly cocktail menu at Mandarin Oriental
1/11/2009

SELF Magazine

Cool cocktails
12/31/2008

Ideal Bite

Gin Rummy
12/12/2008

About.com Cocktails

TRU2 Organic gin best new spirit of 2008!
12/2/2008

Planet Green

Buy Green: Vodka
11/30/2008

TreeHugger

TRU plants a tree for every bottle purchased
11/30/2008

Matter Network

Economic Downturn May Help Green Businesses
11/25/2008

Drink of the Week

TRU2 Organic gin [review]
11/21/2008

People Magazine

Eco-friendly Holiday Gifts
11/15/2008

The Kitchen

TRU2 Organic gin [review]
11/15/2008

Sprig

Gift Box with Flowering Coasters
11/10/2008

Luxist

TRU2 Organic gin
11/5/2008

About.com Cocktails

TRU Organic gin [review]
11/5/2008

About.com Cocktails

TRU Organic Vodka [review]
11/5/2008

About.com Cocktails

TRU Organic Spirits profile
11/4/2008

stuff@night

TRU story
11/1/2008

Fine Living

Boutique vodkas
10/28/2008

Dowd's Tasting Notes

TRU2 Organic gin [review]
10/23/2008

Alcademics

TRU2 Organic Gin
10/12/2008

Examiner

Are you drinking green?
10/9/2008

Martini Groove

TRU2 Organic Gin
10/8/2008

Green Daily

TRU Vodka Drink It, Plant It
10/6/2008

Dowd's Spirits Notebook

TRU2, an organic amber gin
9/29/2008

Social Cider

TRU Organic Spirits
9/29/2008

Earth Friendly Wedding

Drink It. Plant It.
9/25/2008

The Green Meeting

Drink It. Plant It.
7/9/2008

Ideal Bite

TRU or false?
7/1/2008

Marie Claire

Green Drinks: 6 indulgent organic cocktails
6/14/2008

The Boston Globe

Bottom's up, it's organic"
6/9/2008

TheStreet.com

it's summer...time for "grilled cocktails"
5/17/2008

KRON TV, San Francisco

Grilled cocktails
4/16/2008

Sonoran Living, ABC TV

Fresh, organic infusions
4/8/2008

Jerry Cooper

let me just say it is really, really tasty" [review]

in the
news

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GreenBar Collective throws down new bitters challenges to bartenders

LOS ANGELES, January 18, 2011 -- GreenBar Collective, home of the world's largest portfolio of handcrafted, organic...
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TRU ORGANIC SPIRITS ANNOUNCES WINNERS OF BARMADE BITTERS CHALLENGE AT TALES OF THE COCKTAIL

Winning Aromatic Bitters to be Sold Nationally, Winner to Share Profits! LOS ANGELES, March 31, 2009 -- This past...
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Media Center STUDIES CONFIRM, TRU ORGANIC SPIRITS THE WORLD'S MOST RADICALLY CARBON NEGATIVE CONSUMER PRODUCT

LOS ANGELES, March 31, 2009 -- Exactly one year after its inception, TRU Organic Spirits released the results of...
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TRU ORGANIC SPIRITS LAUNCHES "BARMADE BITTERS CHALLENGE" AT TALES OF THE COCKTAIL 2009

Winning Bitters to be Sold Nationally, Winner to Bask in the Glory of Shared Profits! LOS ANGELES, February 17, 2009...
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MANDARIN MIAMI'S NEW ORGANIC COCKTAILS: PERFECT TO PAINT THE TOWN "GREEN"...

TRU Organic Spirits Develops Miami's First Eco-Friendly Cocktail Menu at the Mandarin Oriental LOS...
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TRU ORGANIC SPIRITS RELEASES TRU GIN

ARTISAN GIN FEATURES FRESH, HANDCRAFTED FLAVOR LOS ANGELES, October 6, 2008 -- TRU Organic Spirits, a division of...