GreenBar Collective throws down new bitters challenges to bartenders
03/30/2011
LOS ANGELES, January 18, 2011 -- GreenBar Collective, home of the world's largest portfolio of handcrafted, organic spirits, today announced its second BAR KEEP Bitters Challenge. The contest to find the next two flavors for the company's BAR KEEP aromatic bitters line will focus on discovering the best bitters made by California and Texas bartenders. The winning bartenders will have their bitters recipes produced and sold nationally by GreenBar Collective, as well as share in profits from their sales.
Submissions from California and Texas bartenders are due by March 15, 2011. On May 1, GreenBar Collective will announce three finalists per state to compete at live contests in their respective states. Final judging will take place in Los Angeles and Austin June 1-15. Rules and entry forms are available at greenbar.biz/barkeep.html.
"Bartenders are some of the most inventive people we know," says Melkon Khosrovian, co-founder and spiritsmaker at Modern Spirits, home of the GreenBar Collective. "With BAR KEEP, we can give their handiwork a wider audience."
Khosrovian will work with the winning bartenders to formulate and produce their aromatic bitters as certified organic products for commercial sale.
Ready. Set. Craft!
About BAR KEEP bitters
BAR KEEP organic aromatc bitters—developed by GreenBar and winners of its 2009 Barmade Bitters Challenge—represent the return of a lost craft in classic cocktail making. The line is a unique collaboration between working bartenders and an artisan spirits company. The current lineup includes Baked Apple, created with Marshall Altier (NY), Lavender Spice, created with John Hogan and Tobin Ellis (NV) and Swedish Herb, created with Adam Seger (IL). BAR KEEP bitters are available nationwide and retail for $18-20 per 8 oz bottle..
About GreenBar Collective
GreenBar Collective represents the world's largest portfolio of handcrafted, organic spirits, including TRU vodkas and gin, CRUSOE rums, FRUIT LAB liqueurs, BAR KEEP aromatic bitters and IXÁ tequila. It’s created by a small, Southern California-based company founded in 2004 by the husband-and-wife team Melkon Khosrovian and Litty Mathew whose mission is to make better spirits for a better planet.
Cocktail of the Week
Honey Bear
Ingredients1 oz SLOW HAND white whiskey
1 oz fresh lemon juice
1 oz honey syrup (half honey/half water)
2 dashes BAR KEEP fennel bitters Glass Types: (Rocks)
Instructions
Combine all in shaker
Shake hard for 10 seconds
Strain over new ice in rocks glass
Impact
Makes drinker carbon negative for 1 day