GREENBAR DISTILLERY ANNOUNCES WINNERS OF THE BAR KEEP BITTERS CHALLENGE

08/16/2013

Los Angeles, August 14, 2013 - Greenbar Distillery announced the winners of its national BAR KEEP Bitters Challenge, a search to discover the next two flavors in its bitters line. Hot Vanilla by Dustin Newsom of Los Angeles and Saffron by Dominick Tardungo and Tyler Brassil of Orlando will join the company's current line of four bitters in early 2014 and retail for $16-20 per 8 oz bottle. One of the line's original flavor, Swedish, by Adam Seger of Chicago, will be retired into the Greenbar vault at the end of the year.


"Bitters are a growing passion for bartenders and drinks enthusiasts as an essential cocktail ingredient," said Melkon Khosrovian, co-founder and spiritsmaker of Greenbar Distillery. "We're thrilled to work with Dustin, Dominick and Tyler and help them share their bitters with the world."


BAR KEEP is a unique collaboration between Greenbar Distillery and working bartenders to create and market original, intensely flavorful bitters and share in the profits. It was born at Tales of The Cocktail in 2009 and only allows in bitters that have won their way into the collection through double-blind trials. The line currently includes Apple (Marshall Altier), Chinese (Josh Loving), Fennel (Adam Stemmler & Dustin Haarstad) and Lavender (Tobin Eliis and John Hogan).


This year's final round judges included Eric Alperin of The Varnish, Michel Dozois of Névé Ice, Joe Keeper of Bar Keeper, David Othenin-Girard of K&L Wines and Melkon Khosrovian of Greenbar Distillery. They chose the winners from a set of seven finalists based on originality, versatility and commercial potential.


About Greenbar Distillery
Greenbar, Los Angeles' first distillery since Prohibition, makes the world's largest portfolio of craft organic spirits, including TRU vodkas and gin, CRUSOE rums, FRUITLAB liqueurs, IXÁ tequila, SLOW HAND whiskey, GRAND POPPY aperitive liqueur and BAR KEEP aromatic bitters. Founded in 2004 by the husband-and-wife team Melkon Khosrovian and Litty Mathew, the company's mission is to make better spirits for a better planet. More info at greenbar.biz.



Featured Cocktail

GRIFFITH


Cocktail of the Week

Ingredients
1 oz TRU garden vodka
1 oz GRAND POPPY bitter liqueur
1 oz simple syrup
1 oz fresh lemon juice
2 slices cucumber

Glass Types: Martini
Instructions
Muddle cucumber + add the rest
Shake with ice + strain into martini glass
Garnish with cucumber ribbon or slice
Impact
Makes drinker carbon negative for 1 day

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