TRU ORGANIC SPIRITS RELEASES TRU GIN
10/06/2008
ARTISAN GIN FEATURES FRESH, HANDCRAFTED FLAVOR
LOS ANGELES, October 6, 2008 -- TRU Organic Spirits, a division of Modern Spirits Group, today announces the addition of TRU Gin to its organic, sustainable portfolio. Just as mixologists are reaching into the cocktail's illustrious past for inspiration, TRU Organic Spirits is reviving historic production methods that deliver fresh, complex flavors that are true to their source. TRU Gin will be available this fall in major markets at $34.99.
The company makes TRU Gin in small batches using 14 whole botanicals macerated in layers into an organic wheat base spirit. TRU Gin is not re-distilled after maceration in order to preserve its rich, balanced flavor profile, a technique that harks back to the earliest curative gins made by 16th century physicians throughout Europe. While virtually all of today's gins are clear, the macerated ingredients such as juniper berries, fresh lavender and chamomile impart a distinctive amber hue to this full-flavored, one-of-a-kind gin.
"After years of making infused vodkas, we have developed a deep appreciation of the art and chemistry of flavor," says Melkon Khosrovian, who founded Modern Spirits (the award-winning artisan vodka brand) with his wife Litty Mathew in 2004. "We needed every bit of this knowledge to create the world's first sustainable gin."
In an effort to improve the environment and connect every customer to the company's ecological approach to business, TRU Organic Spirits plants a tree for every bottle of TRU Gin and TRU Vodka sold. The company works directly with non-profit groups like Sustainable Harvest International to plant new trees in tropical zones (where they are cut down in the greatest numbers) to pass on a better planet to the next generation.
What's Inside TRU Gin...
- A smooth, clean organic wheat spirit base bottled at 84 proof.
- A wide array of whole botanicals (14 vs usual 6-8), including juniper berries, fresh lemon zest, angelica root, orris root, coriander seeds, cardamom, cloves, fennel, cinnamon, allspice and star anise. Some of the more unusual ingredients include lavender, vanilla and chamomile.
The packaging...
- At 620 grams, TRU bottles use 25% less glass than average high-end spirits bottles and pollute less in transit.
- Labels are printed on tree-free corn fiber using vegetable-based inks and are biodegradable.
- TRU incorporates new, more easily recyclable PETG shrink capsules (vs. more toxic PVC).
- Recyclable synthetic corks provide a tight seal and don't break if bottles are frozen.
- Shipping boxes use 35% post-consumer waste and simply fold in on themselves to eliminate packing tape.
About TRU Organic Spirits
TRU Organic Spirits is created and bottled by Los Angeles-based Modern Spirits, the acclaimed artisan vodka maker. The products are distilled through state-of-the art column stills that produce the purest spirits possible in only one pass, saving energy. Like everything at Modern Spirits, only real ingredients (no extracts) and hands-on techniques like zesting, slicing (and tasting) are employed to produce the flavors.
Cocktail of the Week
Honey Bear
Ingredients1 oz SLOW HAND white whiskey
1 oz fresh lemon juice
1 oz honey syrup (half honey/half water)
2 dashes BAR KEEP fennel bitters Glass Types: (Rocks)
Instructions
Combine all in shaker
Shake hard for 10 seconds
Strain over new ice in rocks glass
Impact
Makes drinker carbon negative for 1 day