GreenBar Collective organic spirits offsets drinkers' carbon footprints


LOS ANGELES, June 6, 2011--GreenBar Collective, a Los Angeles-based organic spirits maker, today released the largest alcohol industry study on the environmental impact of producing and delivering a bottle of spirits to the public. The results, which covers CRUSOE rum, FRUITLAB liqueur, IX tequila, TRU gin and TRU vodka, show that one bottle of the companys spirits has a carbon footprint of 1.6-4 kg of CO2 equivalents, lower in most cases than wine.

GreenBar achieved these results by drastically altering its products three years ago to connect simple consumer choices to a positive impact on both the palate and the environment. It switched from conventional to organic spirits, from heavier to lighter bottles, from labels printed on virgin paper with petroleum-based inks and laminated in plastic to ones printed on100% recycled stock with soy inks and not laminated, and from PVC tamper-evident capsules to recycled paper strips. It also began planting one tree for each bottle sold.

Combined with the companys commitment to plant one tree per bottle soldwith each tree that GreenBar helps plant absorbing 790 kg of CO2 equivalentsthe net impact of one bottle of CRUSOE, FRUITLAB, IX or TRU is so radically carbon negative that drinking a typical cocktail with any GreenBar organic spirits will more than offsets an Americans carbon footprint for a day.

As organic cocktails gain a foothold in American bars and homes, cocktail lovers can now choose not only to drink better, but to drink to a better world, said Melkon Khosrovian, co-founder and spiritsmaker at GreenBar Collective. With clear, transparent choices, small actions can make a big impact.

To date, GreenBar Collective has helped plant more than 100,000 trees in the American rain forest, which will help remove the carbon footprint of more than 1.5 million Americans for a day over the trees lifespan.

The studies, which were conducted by independent third-party consultants Four Elements Consulting, LLC and Environmental Services, Inc., are available on the companys web site,, under the Sustainability tab.

Carbon footprint analysis
Carbon sequestration assessment

About Greenbar Collective Inc.
GreenBar Collective represents the world's largest portfolio of handcrafted, organic spirits, including TRU vodkas and gin, CRUSOE rums, FRUIT LAB liqueurs, BAR KEEP aromatic bitters and IX tequila. Its created by a small, Southern California-based company founded in 2004 by the husband-and-wife team Melkon Khosrovian and Litty Mathew whose mission is to make better spirits for a better planet.

About Four Elements Consulting, LLC
Based in Seattle, Wash., Four Elements Consulting, LLC is a boutique consulting firm that specializes in Life Cycle Assessment (LCA) and Greenhouse Gas (GHG) services. Four Elements helps global corporations, federal and local governments, and non-governmental organizations to find valuable environmental and cost management solutions for their products and operations. More at

About Environmental Services, Inc.
Founded in 1986, Environmental Services, Inc. (ESI) is a full service environmental consulting firm with more than 150 employees in 15 offices throughout the region. ESI specializes in ecological services, environmental site assessment and remediation, sustainable consulting, archeological and cultural resource studies, forestry and land management, stream restoration, and GIS. More at

Featured Cocktail

City of Angels

Cocktail of the Week

1 oz IXA silver tequila
1 oz GRAND POPPY bitter liqueur
1 oz fresh lemon juice
1 oz simple syrup

Glass Types: Rocks
Shake all with ice
Pour into rocks glass
Garnish lemon wedge
Makes drinker carbon negative for 1 day

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